Simple and direct

Less is more when it comes to Instagram ads. This is one of the reasons why 6-second adverts are the most effective. The purpose of the ad is not to produce sales but rather to direct them to your landing page, which can lead to a sale. In your tale ad, try to offer as few details as possible. There is no need for more than a headline, a brief description, one call to action, a photo or illustration, and some branding (such as your logo). When you add too much information, your graphics may appear crowded. Always concentrate on one goal at a time. Too many goals confound prospects and create a choice conundrum.

Keep your message short

Even when advertisements are efficient, the user experience is only sometimes excellent. Consumers frequently encounter the same advertising, which could be more useful and exciting. When they see the sponsored label in an Instagram story ad, they may have a reflexive reaction to swipe right and exit. This means you only have a limited time to capture their attention. To wow your user, you do not need to compose an essay. Instead, go for a big copy. A great Instagram story ad is quick and easy to understand, and it tells you why you should check out their cases—they’re attractive and protected. 

Put your brand logo

This may be a simple tip, but brand visibility and recognition are dependent on it. Consistent brandings, such as typeface, colour, and logo, can assist users in quickly identifying you among a sea of competitors. Match the design style of the ad to that of the landing page to make your funnel look more unified. Secondly, because of how story advertising is shown, not adding your branding forces the viewer to focus on the little brand name in the upper left corner. You can make those first impressions count by including an end screen with your brand name and logo.

Stand out visuals

It is critical to design pictures that look less like advertisements, but it is equally critical to stand out. Producing Instagram advertising is similar to creating any other sort of content. People will select and choose the greatest material. Consider many approaches to capturing your audience’s interest. Using black-and-white films or photographs is an easy way to accomplish this. It’s because most people generate graphics in colour, and black-and-white images are uncommon. Again, this will be mostly determined by what your competitors are employing. Thus, before you make your ad, check out your competitors’ feeds and Instagram accounts to discover what types of material they create for their organic posts and advertising.

Add music to engage

Using music in your Instagram story advertising might help you engage your audience’s auditory senses. Music is an essential part of advertising. It can help to provoke a reaction and make an ad more memorable because the sound lingers long after the commercial has been viewed. You can use trending Reel audio, create branded music, sound effects, or even voiceovers, depending on your user base and what’s trending.

Start a conversation

To engage your audience and start a dialogue, ask them a question or challenge them. This will encourage your audience to create and share social media content, resulting in a lot of visibility and mentions for your brand. For example, you might run an ad pushing people to complete a specific action and then share photographs or videos on your Instagram profile. This will allow you to continue receiving user-generated material on your Instagram page even after the ad has expired. You might offer a prize for the winning entries to incentivise your viewers to participate.

Have a strong CTA

Another basic piece of advice for social media marketing, but you’d be amazed how many firms miss the mark by not having a clear call to action and not clearly presenting it. Because user behaviour has altered since the Swipe Up capability was removed, it is critical to deploy a powerful CTA. Focus on a catchy CTA that motivates people to take immediate action and place it in the centre of the page.

Don’t be too obvious

Consumers use Instagram to see postings from their friends and brands they follow, not to see advertisements. People will simply swipe away from visuals that clearly appear to be advertisements. Make your ad appear to be an organic post to prevent visitors from bypassing it. This is a commercial for fast mac and cheese that you can make by simply adding hot water. Most individuals will develop an image containing a picture of the product, a headline, and a call to action when promoting a product like this. When individuals see the image, they immediately recognise it as an advertisement.

Try a poll or quiz

Polls and quizzes are great for capturing viewers’ interest and encouraging them to interact with your Instagram Stories Advertisements. Polls take extremely little effort from the audience, as they only need to select one option they prefer. You can then post the poll results on your profile, and others who voted are likely to check the results. This will keep your viewers engaged even after the ad is no longer running. Similarly, if you want to generate visitors to your website, a quiz link is an excellent call-to-action. You provide an intriguing quiz topic in your advertisement, as well as a link to the real quiz on your website.